The fabric guide

As a certified B Corp, we’re confident our fully traceable fabrics are the best in the world. Every outrageously soft, sustainable, made-to-last fabric is made with love just for you.



Famous Denim

Made with love in a centuries-old, OEKO-TEX® certified Italian mill, our legendarily soft Indigo denim is brought to California to be washed by local artisans, enabling it to get even softer with each wear. The result? There is nothing else like it in the world, so a decade ago we named it Famous Denim.

INSIDER TIP: Indigo denim is the hallmark of quintessential California style, and we do it with an Italian flare. Your life leaves your mark as the indigo breaks in and fades with each wear, so over a long time of loving your famous denim, it will become truly one-of-a-kind. After you love it to a new level of fading, you can buy another one a year or two later to start over with a dark wash again.

CERTIFICATIONS MATTER: Made sustainably in the finest family-owned Italian mill, and OEKO-TEX® certified, this fabric is fully traceable from seed to finish.

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