After years of mutual admiration and a shared love of all things Hamptons, we’re thrilled to introduce our collaboration with Molly Sims—the multi-hyphenate entrepreneur behind YSE Beauty, model, podcast host, and content creator. Molly’s curated collection embodies the confidence, effortlessness, and less-but-better approach that defines her Hamptons-inspired personal style.
SHOP MOLLY'S PICKS
Megan
Megan
Current Price $368
Sold Out
3 colors available
Westport
Westport
Current Price $298
3 colors available
Oona
Oona
Current Price $298
4 colors available
Our Chat with Molly
As a long-time seasonal Hamptons resident with impeccable, casually chic style, we couldn’t wait to sit down for “a cuppa” with Molly Sims. Keep reading to learn more about her East End rituals, entrepreneurial spirit, favorite styles, and why collaborating with Frank & Eileen felt like a full circle moment.
MOLLY: I’ve been wearing Frank & Eileen for years—I still have my first button-up from seven summers ago, and it looks brand new. The quality is unmatched, and the pieces have become staples for me, especially in the Hamptons. So, to get to collaborate on an edit that reflects my summer lifestyle and personal style? That was a no-brainer. It feels full circle.
F&E: Is there a quintessentially “Hamptons” F&E look you love to wear?
MOLLY: The Tuscany Getaway Set is hands down my summer staple—it’s light, it’s chic, and you can wear it literally anywhere. I’ll throw it on with sandals during the day or dress it up with a heel and some jewelry for dinner. And Megan? Perfect as a beach cover-up. F&E pieces are so versatile—they’re what you reach for without even thinking.
MOLLY: I’ve been wearing Frank & Eileen for years—I still have my first button-up from seven summers ago, and it looks brand new. The quality is unmatched, and the pieces have become staples for me, especially in the Hamptons. So, to get to collaborate on an edit that reflects my summer lifestyle and personal style? That was a no-brainer. It feels full circle.
F&E: Is there a quintessentially “Hamptons” F&E look you love to wear?
MOLLY: The Tuscany Getaway Set is hands down my summer staple—it’s light, it’s chic, and you can wear it literally anywhere. I’ll throw it on with sandals during the day or dress it up with a heel and some jewelry for dinner. And Megan? Perfect as a beach cover-up. F&E pieces are so versatile—they’re what you reach for without even thinking.
MOLLY: I always joke that I’ve lived nine lives! But seriously—I’ve never been afraid to pivot, try something new, or start fresh. That’s just part of who I am. I’ve always had this drive to build, create, and grow—and whether that’s in fashion, beauty, or podcasting, it all comes from the same entrepreneurial spirit. Reinvention is a part of life, and I always think we should be exploring new things.
MOLLY: I always joke that I’ve lived nine lives! But seriously—I’ve never been afraid to pivot, try something new, or start fresh. That’s just part of who I am. I’ve always had this drive to build, create, and grow—and whether that’s in fashion, beauty, or podcasting, it all comes from the same entrepreneurial spirit. Reinvention is a part of life, and I always think we should be exploring new things.
MOLLY: It’s incredibly important. I want my kids, and their kids, to be able to experience the ocean the way I have, growing up around it. Supporting brands that are B Corp-certified, that walk the walk when it comes to sustainability, matters. When you shop with intention, you’re casting a vote for the kind of world you want to live in. I love that Frank & Eileen is leading with purpose.
MOLLY: It’s incredibly important. I want my kids, and their kids, to be able to experience the ocean the way I have, growing up around it. Supporting brands that are B Corp-certified, that walk the walk when it comes to sustainability, matters. When you shop with intention, you’re casting a vote for the kind of world you want to live in. I love that Frank & Eileen is leading with purpose.