Frank & Eileen is looking for a Sr. Manager Retention Marketing to support customer retention efforts including, but not limited to, email, SMS, direct mail, search, and affiliates. The Sr. Manager Retention Marketing is responsible for defining strategy, annual and monthly budgeting, performance reporting, a/b testing, and execution and optimization of campaigns in partnership with internal teams and agency partners. We are looking for a candidate that is data-driven, can work independently, is driven and curious, and has experience most importantly with email and SMS marketing.
Email, SMS, and Direct Mail
Plan and execute an email and SMS strategy to increase file size and
revenue over time while maintaining overall list health.
Lead execution of customer retention and loyalty programs.
Plan and execute editorial calendar and campaigns to drive sales and
tell brand stories based on marketing strategies and product investment for each season.
Ensure design, copy, and layouts meets brand standards and best
practices for all form factors.
Evaluate triggered email programs and create pipeline of new triggered
programs that balance sales, customer engagement, and brand standards.
Create a/b testing calendar and execute to ensure optimization of
Analyze and communicate key performance metrics, including but not limited to customer segmentation and key performance KPI’s. Create detailed reporting on key performance KPIs and share across the organization.
Partner with direct mail agency to identify internal and external lists
to achieve goals for each campaign.
Manage creative timelines and on time delivery to agency. Track direct mail budget and performance KPI’s.
Responsible for paid performance marketing channels, including but not limited to Search and Affiliates. You will partner with external agencies and internal teams to implement tactics that will drive performance and achieve goals.
Responsible for partnering with the Planning team to ensure product sales and inventory investments are supported by retention marketing paid digital initiatives.
Responsible for budgeting and monthly forecasts ensuring that agency partners are aware of strategies, and guardrails to ensure that they can successfully execute against the brand priorities and remain within forecast.
WHO YOU ARE:
Passionate about Frank & Eileen and our mission.
4+ years of retention marketing or relevant experience
Email and/or SMS experience
Resilient - comfortable and confident with ambiguity and autonomy.
Adaptable - able to work in a dynamic environment.
Thorough and Conscientious - demonstrate initiative and provide complete follow-through on areas of responsibility
Nimble - able to handle multiple tasks and meet required deadlines.
Problem solver - with an analytical and inquisitive mind.
Detail-oriented - ability to consistently communicate and follow up on priorities.
Team Player - Ability to work and collaborate in a team environment.
Initiative - a self-starter and looks for areas needing improvement.